Michelle Klaasen

Sr. Product Manager of Research & Analytics

Michelle is a dynamic and seasoned Senior Product Management Leader specializing in driving the entire product lifecycle, from concept to successful market launch. Adept in defining clear product strategies, roadmap development, product execution, and cultivating impactful go-to-market strategies that align with business objectives, she was the Senior Product Manager in Conversational AI and Data Analytics at LivePerson, and is currently the Senior Product Manager of Research and Analytics at Link Logistics. While at LivePerson, she managed the end-to-end process, from ideation to launch, for a new Conversational AI product catering to 20,000+ brands at scale. Michelle seamlessly integrated AI technologies to rapidly assess conversational AI success, contextualizing results with operational performance. She leveraged advanced capabilities to discern trends and recurring conversation patterns, providing actionable insights to optimize the brand’s personalized and unique business model and goals.