From Clicks to Conversions Using Text Analytics
Companies are investing millions of dollars to build an e-Commerce solution focused on driving more traffic, delivering on brand promise, and increasing sales success. Yet customer visit bounce rates remain well over 50%, while online conversion percentages have flat-lined at <2% over the last decade. Marketers continue to search for deep insights about their customers in order to make their online investments count. With the tremendous amount of data available today, gathering and analyzing the right data with the most effective tools will promote better website targeting, increase conversions, and improve customer service. Industry expert Bruce Temkin, and David Flammia, Head of LP Insights at LivePerson, discuss new techniques for tapping into more robust unstructured data sources and also how to use text analytics to deliver richer insights about customers.