JackThreads rolled out LivePerson’s live chat solution during the 2010 winter holiday season, and it paid immediate dividends. Two years later, the company transformed its customer engagement model by creating the Jill Stylist chat agent. The Jill Stylist brand initiative has been a huge success, with a 20 percent higher conversion rate and a 10 percent higher average order value compared with self service. Customer satisfaction for the channel is an astounding 97 percent—higher than for any other channel. And the company was able to extend that success when live chat volume increased by 40 percent after adding a sticky Click-to-Chat button.