Adobe wanted to extend better conversations to its B2B customers. With help from the LivePerson LiveEngage platform, Adobe was able to leverage information from DemandBase and create more targeted and proactive chats for B2B customers.
Results from this implementation include a three times increase in conversion rate. Adobe’s customer support staff is also able to offer real-time, proactive customer support. As a result, the more targeted, proactive chats have helped to drive sales for Adobe.